Surface-level connections with your audience shouldn't be what's keeping your brand from reaching its full potential. If you’ve ever felt the frustration of marketing that falls flat or conversions that wane through the buyer journey, you’re probably missing out on the momentum that comes from content that relates, resonates, and converts.
The strategic way to create meaningful connections with your audience so you can keep on keeping on
Growing Businesses with Organic Content Marketing Since 2018
Be genuine in your messaging. People can spot a fake from miles away, and they appreciate brands that are transparent, honest, and show up as their authentic selves.
03 / Authenticity is irreplacable
Numbers give you insights, but stories give you connections. Share tales that showcase the human side of your brand, emphasizing shared experiences and values.
02 / Story over statistics
Before you speak, listen. Dive into your audience's conversations, feedback, and interactions to understand their pain points, desires, and what truly matters to them.
01 / Listen actively
So, how do you craft meaningful marketing that resonates with real humans?
Every click or tap on a screen is a real person with emotions, aspirations, challenges, and dreams. When your marketing speaks to these individuals on a deep and meaningful level, you're not just making a sale — you're creating loyal advocates for your brand.
Your marketing only matters when it’s meaningful to real humans
You have a ton of value to give that will change the lives of the people you serve — I’ll help you turn it into a message and marketing strategy that actually pulls its weight. And I do that by doing what I love — hearing your voice, connecting you with others who need you, and showing you that marketing doesn’t have to be overwhelming at all. It can be completely and naturally human.
Now, I work with other brand builders, entrepreneurs, startups, and business owners who are wanting to turn their marketing message into their most valuable asset.
Hi, I’m Kaylan, and I’m a brand messaging fanatic, organic marketing strategist, trained conversion copywriter, and a serial entrepreneur and brand builder — and I believe in a world where brands doing good things aren’t overshadowed and drowned out by the competition.
So, I envisioned a small business dedicated to elevating brands through human-first, organic marketing strategies — deeply rooted in authenticity. My goal? To craft brand narratives that foster genuine and sustainable business growth while nurturing lasting audience relationships.
With a background in radio, news reporting, and content strategy, I started building brands in 2017 and realized that my marketing was doing more than getting my name out there — it was building long-term relationships with real-life people who wanted to connect with me and take part in whatever I was offering. From content plans to leadership coaching to business consulting and more, I did it all and grew it all from content strategies that built relationships.
I’m the brand messaging & organic marketing strategist you didn’t know you were looking for
And with this freshly spun messaging strategy in hand, watch as your marketing comes alive. Every piece, whether it's a heartfelt blog post, a soulful email, or a vibrant social media shoutout, sings with your brand's essence and connects deeply with your people. Because every word, every sentence, is rooted in your brand's core values and intentions.
Build a Simple, Powerful Marketing Plan
Organic Content Marketing
With these rich audience insights, I weave together a brand messaging tapestry that's in perfect harmony with their needs and values. This isn't just about snazzy slogans. It's about curating an authentic narrative, one that hums in your brand's unique voice. This strategy is your roadmap, guiding every interaction and ensuring your message remains pure and powerful across all touchpoints.
Curate Your Authentic Message
Brand Messaging & Strategy
Your brand's transformational journey starts by genuinely getting to know the humans you serve. It's more than just research; it's about immersing into their world to grasp their challenges, dreams, quirks, and the subtle nuances of how they communicate. This human-focused approach lays the groundwork for messaging that doesn't just speak, but truly resonates, relates, and remains relevant.
Get to Really Know Your Audience
Voice of Customer Research
My approach is rooted in research that puts your audience front and center, uncovering their goals, struggles, fears, uncertainties, and dreams — and the language they use to frame it all.
The Bushel & Bunch approach to marketing your message
I strive to truly listen to my clients in order to get to the root of your frustrations, dreams, and business goals. It’s more than copywriting or digital marketing, it’s about discovering where the client wants to be in their business and helping them get there.
03 / Vision Casting
In order to serve my clients in the best way possible, I recognize the importance of staying ahead of the curve. By staying up-to-date on modern technology and continuously evolving my craft, I ensure my clients build their marketing foundations equipped for today’s world.
02 / Problem-Solving
When I work with clients, I make sure they’re getting more than just a marketing partner. I strive to form authentic relationships with each client because I know they are people first, business owners second. I also focus on creating compelling content and marketing strategies that help you connect with your audience and grow your business.
01 / Putting humans first
I strive to truly listen to my clients in order to get to the root of your frustrations, dreams, and business goals. It’s more than copywriting or digital marketing, it’s about discovering where the client wants to be in their business and helping them get there.
06 / Personal Growth
From the outset, we lay our cards on the table - our processes, expectations, and potential outcomes. It's a genuine partnership, not a mere transaction.
05 / Transparency
We don’t champion a one-size-fits-all mantra. Our emphasis on organic growth and conversion-driven copy ensures a brand’s unique essence is captured and highlighted.
04 / Trying New things
And by genuine I mean it mirrors your core values, resonates with actual real-life humans, and features a brand voice that is unmistakably YOU — no imitations, no facades. Download my most comprehensive resource yet, the Brand Messaging Blueprint, designed to help small businesses create guidelines for communication that fosters trust and builds lasting relationships, rather than just transactional interactions.
Wondering how to come up with brand messaging that actually feels genuine and real?
Brand Messaging Blueprint
