Build a community of real people around your brand — people who have been searching for your help and are crazy excited to connect, learn, and buy from you.
Meaningful brand messaging & marketing strategies that build real relationships with your people
Brand Messaging, Organic Marketing & Conversion Copywriting
People want to matter. They want to see themselves in the brands that matter to them — they want to feel understood and represented. Marketing that relates breaks down barriers and shows your audience they are worth reaching their goals.
relates
When content resonates, it turns from mere information into a feeling to become an experience you remember. Marketing messages that resonate turn advocates out of readers, multiplying the reach and impact of your message.
resonates
Relevant content is messaging that helps someone do something they have been trying to do (and failing at) right now. It’s all about timeliness and meeting real-life people where they’re at in physical time and space and in their personal journeys.
is relevant
Meaningful marketing
TL;DR: This package offers clarity for your brand, ensuring it stands out authentically. It helps you connect directly with your ideal audience, maintain a consistent voice, understand your competition, and provides a tailored content plan. In short, it's a compass for genuine connections and a distinct online presence.
$2,300+
Investment:
4 weeks
timeline:
Brand Analysis: A thorough evaluation of your current brand positioning, ensuring alignment with your ideal clientele.
Unique Value Proposition: Clearly defined articulation of your singular value in the competitive market landscape.
Brand Messaging Blueprint: Your go-to guide ensuring consistent and effective brand communication across all channels.
Competitive Landscape Analysis: Understand your niche in the market and how to make a distinctive mark.
Initial Content Strategy Plan: Expert insights into potential topics and strategies to effectively communicate your brand message.
Strategic Action Plan: A roadmap detailing each step towards successfully implementing our expert recommendations.
This package includes:
It’s tough to clearly articulate what your brand stands for and the unique value you provide.
You’re struggling to differentiate your brand in an overcrowded market and you feel like your messaging just isn’t getting through to the right people.
You aren’t sure who exactly your ideal clients are, what their pain points are, and how you can solve their problems.
Your marketing efforts feel scattered and lack a cohesive direction.
This is right for you if:
For businesses excited to carve out their distinct identity and truly stand out online, my brand strategy process delivers a brand voice and message that resonates with the real-life humans who care about what you offer.
The Essentials | Brand Messaging & Strategy
Audience Research | Brand Messaging | Content Strategy
TL;DR: This package is a comprehensive content suite, optimizing everything from your site to emails. It bolsters your online presence, driving engagement through value-rich content, and positions you as an expert in your field. Ideal for those looking to strengthen their online footprint, improve SEO, and engage audiences effectively from first click to conversion. Optional extras include brand and website design.
$5,700+
Investment:
10-12 weeks
timeline:
- Brand design
- Website design
Optional add-ons:
Everything from the Essentials Package: A complete suite of brand message, position, and strategy services.
SEO Audit & Strategy: Comprehensive analysis of your website's current SEO performance, followed by a strategy to enhance visibility, drive organic traffic, and rank higher on search engines.
Content Audit & Strategy: A full review of your existing content pieces, leading to a structured content roadmap tailored to your brand voice and audience needs.
On-Brand Website Content: Revamped or newly crafted web content that aligns perfectly with your brand and is designed to captivate your visitors.
Opt-In Content Creation: Design and draft compelling lead magnets or freebies to captivate your audience, ensuring higher opt-in rates.
Delivery Email & Welcome Sequence Content: Crafted with precision to ensure every new subscriber feels valued, understands your brand's ethos, and is guided through their initial journey with you.
10 Blog Posts: Professionally written and SEO-optimized articles tailored to your niche, serving both to inform your audience and to solidify your position as an industry leader.
This package includes:
You already have an online footprint but need to strengthen it with quality content.
You understand that consistent, value-driven content is key to audience engagement.
You're looking to establish authority and thought leadership in your field.
You're ready to rejuvenate your website's content for better search visibility and user engagement.
You value the power of a compelling opt-in and understand the importance of a warm welcome through email sequences.
You’re struggling to gain search traction, nurture leads through your sales funnel, or you’re consistently attracting unqualified leads.
This is right for you if:
An organic content marketing funnel written all the way for you — from your website to blog content to a lead magnet and email welcome sequence. You get everything you need to kick-off your marketing and position yourself as a thought leader.
The Foundation | Organic Marketing Strategy
SEO Strategy | Website Copy | Blogs | Lead Magnet | Welcome Email Sequence
TL;DR: This package is your all-in-one solution for consistent, SEO-optimized content that enhances your online footprint, driving deep audience engagement. Perfect for brands eager to reinforce their authority and improve online visibility.
$3,500+ /
Investment:
month for an initial 6-month commitment
- Discounted Copywriting Services: You’ll have a dedicated copywriter in your back pocket, with a steeeeep discount on custom projects.
- Design Services: Enhance your content with professionally designed visuals.
- Branding/Website Design: Reinvent or refine your brand's look and web presence.
- Social Media Strategy and Management: Get a handle on your social media channels with expert strategy and consistent management.
- Audience Engagement: Including comment management and feedback analysis.
- Email Marketing Tech Setup & Automation
Optional add-ons:
Everything from The Essentials & The Foundation Packages, plus:
Monthly Blog Copywriting: Including 2 blog posts, one long-form article, and one optimized blog post monthly.
Keyword Research Update & On-Page Optimization: Ongoing SEO adjustments to ensure top performance.
Content Calendar: Plan out content delivery strategically.
Monthly Email Copywriting: Keep your audience updated and engaged with 2-4 email newsletters.
Performance Analysis & Monthly Strategy Session: Assess, learn, and adapt your content strategy continually.
Quarterly Email Promotion/Launch Sequence: Gear up for special promotions or product launches.
This package includes:
You already have an online footprint but need to strengthen it with quality content.
You understand that consistent, value-driven content is key to audience engagement.
You're looking to establish authority and thought leadership in your field.
You're ready to rejuvenate your website's content for better search visibility and user engagement.
You value the power of a compelling opt-in and understand the importance of a warm welcome through email sequences.
You’re struggling to gain search traction, nurture leads through your sales funnel, or you’re consistently attracting unqualified leads.
This is right for you if:
A trusted partnership to make sure every aspect of your content marketing — from lead generation to content creation, email marketing, and more — creates meaningful, sustainable relationships with your target audience.
The Partnership | Monthly Content Marketing
Blogging | SEO Optimization | Email Marketing | Launch Copywriting | Dedicated Copywriter
$350
Investment:
90 minutes
Duration:
AI Integration for Your Marketing
Organic Marketing Refinement
Campaign or Launch Planning
Content Planning
Any Q’s You Have about Brand Messaging, Marketing, or Running a Small Business as a Mom
This package includes:
You're facing specific challenges or blockades in your marketing journey.
You're exploring new avenues, like AI, but aren't sure how to integrate them.
You have an upcoming campaign or product launch and need focused, expert guidance.
This is right for you if:
For those moments when you hit a roadblock or need expertise on a specific challenge, these sessions are your gateway to clarity and actionable solutions. Each session is structured to ensure you leave with a clear direction, actionable insights, and the tools to implement what you've learned.
90-Minute Branding Breakthrough Sessions
Just Need an Expert Opinion Right Away?
Download my full services guide with allllll the details you can handle. I’ll be in touch to see if you have any Q’s and to schedule a call together!
start here!
Not sure what you need?
I'm a brand messaging & organic marketing strategist for people doing good in the world. Why the passionate belief in the power of good? Because I've witnessed, time and time again, the transformative magic that happens when genuine humans put kindness, compassion, and purpose at the forefront of what they do.
In today's digital age, with the noise of countless brands and businesses, those who genuinely strive to make the world a bit brighter deserve not just to be heard, but to thrive spectacularly. That's where my holistic approach to marketing comes in. I don't just put brands in the spotlight; I ensure that the spotlight shines brightest on brands with heart.
You see, every successful venture is built on a bedrock of authentic connections. The more genuine your intentions, the more magnetic your brand becomes. I'm here to amplify that magnetic force, ensuring that your brand's voice doesn't just reach ears, but resonates with souls.
So, if you're in the business of doing good, let's make sure you're also in the business of being wildly successful. Because goodness, when amplified, has the power to change the world.
I believe people doing good things for other people should be crazy successful
Dawn & Delight
"She took the time to get to know my own personal writing style, the way I phrase things, and the cadence to my writing and then applied her detail-oriented, research-driven approach to it. She’s a gem to have in your back pocket and on your team!"
Shaina Longstreet
PRODUCT POWERHOUSE
"I hired Kaylan to take my messy ideas and turn them into structured and strategic pieces of content (blog posts and podcast episodes) so they were more effective. Since we started working together, my weekly podcast downloads have doubled!"
Erin Alexander
THE CARLYLE CREATIVE
"One thing that’s super fun about Kaylan’s copy is also the way it just JUMPS off the page- she knows how to write copy in a way that’s gonna look beautiful and engaging in a design. They aren’t just flat words on a page that I have to bring to life."
Makena Delaney
BUSINESS NAME
"Danish marzipan I love pastry candy candy canes dessert ice cream. Oat cake sugar plum pastry lemon drops gummi bears pie carrot cake shortbread. Jelly-o soufflé topping ice cream biscuit. Soufflé soufflé soufflé sugar plum cake marshmallow."
Jane Doe
BUSINESS NAME
"Danish marzipan I love pastry candy candy canes dessert ice cream. Oat cake sugar plum pastry lemon drops gummi bears pie carrot cake shortbread. Jelly-o soufflé topping ice cream biscuit. Soufflé soufflé soufflé sugar plum cake marshmallow."
Jane Doe
K Made design co.
You leave with so much more than just website copy - everything is so personalized and thorough from your brand messaging to your audience analysis to your content strategy. If you have goals to meet in your business and don't know how your current marketing is going to get you there, Kaylan is the GOAT!
Karlie Svebakken
THE CARLYLE CREATIVE
"One thing that’s super fun about Kaylan’s copy is also the way it just JUMPS off the page- she knows how to write copy in a way that’s gonna look beautiful and engaging in a design. They aren’t just flat words on a page that I have to bring to life."
Makena Delaney
Product powerhouse
"I hired Kaylan to take my messy ideas and turn them into structured and strategic pieces of content (blog posts and podcast episodes) so they were more effective. Since we started working together, my weekly podcast downloads have doubled!"
Erin Alexander
Dawn & Delight
"She took the time to get to know my own personal writing style, the way I phrase things, and the cadence to my writing and then applied her detail-oriented, research-driven approach to it. She’s a gem to have in your back pocket and on your team!"
Shaina Longstreet
When your audience feels seen and valued, they become your most heartfelt promoters, weaving your story into their everyday chats and amplifying your presence in the most organic way.
Genuine chatter
By cultivating deep, meaningful relationships, I’ll help you foster a community that doesn't just stay but passionately champions your brand's story.
Loyal Brand Advocates
While fleeting tactics might give a quick boost, genuine bonds pave the way for enduring growth. We're not talking mere stats here, but a community of souls who resonate with and rally behind your brand's mission.
Enduring brand growth
Trust is the magic that turns curious onlookers into committed followers. Whether it's subscribing to a heartfelt newsletter, investing in a product, or jumping aboard for a transformative service, they feel the authentic worth you bring.
Elevated Connection-to-Conversion
When a brand genuinely connects, it doesn't just create customers; it inspires a movement. This ripple effect amplifies your impact, fostering a community where every member is both a recipient and a beacon of the good you champion.
Community inspiration
Beyond the charts and graphs lies a treasure: the knowledge that your brand resonates deeply in someone's journey. It's this emotional wealth that ignites the fire of purpose, pushing me to constantly innovate and serve, cherishing the humans behind every click and like.
Emotional equity
With a mix of creativity and sharp strategy, I work to keep your brand ahead, always. It's not just about following the latest trends, but making decisions that align with your brand's core and objectives.
03 / Strategic innovation
Business terrains shift. My commitment? Staying updated and informed. By continuously learning, I ensure you're always presented with the latest and most relevant strategies tailored to your brand's needs.
02 / Continuous learning
This isn't a one-off deal. Our journey together is rooted in mutual respect and understanding. As your brand story unfolds and grows, I'm right here, adapting and evolving alongside you.
01 / Genuine collaboration
Teaming up with B&B means entering a relationship based on clarity and trust. Every step of our journey is transparent, ensuring you're always in the loop, respected, and prioritized.
05 / Trust & transparency
Our partnership doesn't stop once a milestone is reached. I embrace challenges, appreciate feedback, and am always pushing forward, ensuring your brand doesn't just meet goals but sets new ones.
04 / Growth mindset
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Start the Process and Inquire Today >
Download the services guide >
I believe in a world where people doing good things for other people are wildly successful — so I’m putting what I know and love to good use to do my part in making that happen for you.
