• Message Mining
• Client Surveys + Interviews
• On-Page User Testing + Reviews
Voice-of-Audience Research
Positions you as a thought-leader, meets your audience in search results, & ushers them to their best 'yes."
Your new website + blog content
• Voice + Messaging Development
• Messaging Hierarchy
• Decision-making supportive copy
Conversion-Focused Copywriting
• SEO Audit + Initial Performance Tracking
• Keyword Research
• Competitor Reserach
• Content Auditing
SEO + Keyword Research
What SEO Copywriting for Your Small Business Should Look Like:
• Going with the feel of the flow
• Staring at a blinking cursor until the juice hits
• Buying a template and following the prompts -
"Hey, it's not so bad!"
Gut-Feeling
Copywriting
Converts adequately, when people find it. Meaning, your constant job is to get people there - it's all on you.
Your website + blog content
• Asking your mastermind what they think
• Taking a peek at what your competition is doing
• IG stalking dream clients on the 'gram