that Speaks Their Language, Answers their Questions, and Guides Them to the Best ‘Yes’ for Them

To Really Connect with Your Audience,
Your Small Business Needs Human-First SEO Website & Blog Copywriting 

A website isn’t built by words alone.

the gosh-darn truth:

It’s time your digital presence and content marketing grew up a bit - think Wendy and Nana and your last hoorah in Neverland (but trust me, it’s more fun over here at the big-kid table). 

It’s time you build a professional, sustainable website that answers your audience’s questions, guides them with your unique thought leadership message, and brings in leads while you take a break.

… and that realization often plunges entrepreneurs into a fretting frenzie, trading their unpublished blogs for catching up with the latest TikTok trends. It’s a hard-knock life, that of the entrepreneur-turned-influencer-out-of-necessity.

Yes, it absolutely should. But it doesn’t.

Wouldn’t it be great to take what you wrote in that ideal client avatar worksheet you downloaded and just plug-and-play that bad boy onto your website and call it a day? It should work that way, right?

great?

Wouldn't it be

and this is exactly what I help entrepreneurs and small business owners do with their website and blog copywriting.

But if you message-mine it, research it, keyword it, and pour the words your audience is using into it - they just might flock by the dozens.

Truth: If you just sit down and write it, they won’t come.

as they casually search Google for the answers that will solve their deepest problems - sidenote, you’ve got ‘em!

I’m Here to Play Matchmaker,
Creating SEO Website + Blog Content that Says, “Haaaave you met Ted?” to Your Dream Clients

… build your business on a foundation of sustainable SEO content that boosts your reputation and reflects the caliber of your brand

… showcase your story, message, and heart with an SEO-ready website and blog that works on your behalf (no social media required)

… step into the role of thought leader by creating content that serves your audience from question to answer to relationship

... work with a human-first SEO website and blog copywriter for entrepreneurs who actually researches + applies what your audience saying, searching, and asking.

I'm here if you're ready to...

• Message Mining
• Client Surveys + Interviews
• On-Page User Testing + Reviews

Voice-of-Audience Research

Positions you as a thought-leader, meets your audience in search results, & ushers them to their best 'yes."

Your new website + blog content

• Voice + Messaging Development
• Messaging Hierarchy
• Decision-making supportive copy

Conversion-Focused Copywriting

• SEO Audit + Initial Performance Tracking
• Keyword Research
• Competitor Reserach
• Content Auditing

SEO + Keyword Research

What SEO Copywriting for Your Small Business Should Look Like:

• Going with the feel of the flow
• Staring at a blinking cursor until the juice hits
• Buying a template and following the prompts - 
  "Hey, it's not so bad!"

Gut-Feeling
Copywriting

Converts adequately, when people find it. Meaning, your constant job is to get people there - it's all on you.

Your website + blog content

• Asking your mastermind what they think
• Taking a peek at what your competition is doing
• IG stalking dream clients on the 'gram

Top-Level Research

Here's what I'M SEEING:

Not to Be Rude, but Your Website and Blog Content Looks a Little Droopy

Erin Alexander, Product Powerhouse

"I hired Kaylan to take my messy ideas and turn them into structured and strategic pieces of content (blog posts and podcast episodes) so they were more effective. Since we started working together, my weekly podcast downloads have doubled!" 

"My weekly downloads have doubled!"

Shaina Longstreet, Dawn & Delight

"She took the time to get to know my own personal writing style, the way I phrase things, and the cadence to my writing and then applied her detail-oriented, research-driven approach to it. She’s a gem to have in your back pocket and on your team!"

"Kaylan is my word wizard!"

Makena Delaney, The Carlyle Creative

"One thing that’s super fun about Kaylan’s copy is also the way it just JUMPS off the page- she knows how to write copy in a way that’s gonna look beautiful and engaging in a design. They aren’t just flat words on a page that I have to bring to life." 

"I seriously can't imagine my business without her."

kind words

Let's get your content SEO-ready!

Copywriting Services

APPLY NOW

It’s time to turn that running list of content ideas in your notebook into a library of life-changing resources for your ideal clients.

Traffic & Keyword Metrics + Report Card

MONTHS 03 + 06

Two+ SEO-Rich Blog Posts Monthly

MONTHS 02-06 + BEYOND

Voice-of-Audience, SEO & Keyword Research

MONTH 01

01. Client surveys + competitor research
02. SEO + keyword research
03. Content plan development
04. 2+ blog posts delivered per month 
05. Quarterly SEO + keyword tracking with report card

Our step-by-step process looks like:

• Take SEO and organic marketing seriously so your content works for you in the right ways

• Rise up your brand as a thought leader in your industry by answering your audience’s most pressing questions

• Increase your sustainability and bolster your professional reputation

This service is for you if you’re ready to:

Done-for-you organic content marketing copywriting for entrepreneurs ready to step into their role as thought leader with SEO-rich blog content. 

from $750/month for a 6-month commitment, then month-to-month

Monthly Blog Copywriting

FULL-FUNNEL

WEBSITE

BLOG

APPLY NOW

It’s time to truly and deeply empathize with your dream client, answer their questions using their language, and showcase your brand message with a conversion-focused website that actually leads them to their best ‘yes.’ 

01. Identifying Broken Messaging & Messaging Gaps
02. Voice-of-Audience Research & Analysis
03. SEO, Keyword & Competitor Research
04. Brand Messaging Development
05. Wireframing, Copywriting & Editing
06. Client Feedback & Revisions

Our 12-week, step-by-step process looks like:

• Take SEO and organic marketing seriously so your website works for you in the right ways

• Have a website that effectively guides visitors to the best solution, offer, product or service for them right now

• Bolster your professional reputation with website copywriting that reflects the caliber of your brand


This service is for you if you’re ready to:

Audience-backed, on-brand, conversion copywriting for human-focused entrepreneurs who want a website that answers their audience’s questions and guides them strategically to their best ‘yes.’ 

STARTING AT $2,500

Brand Messaging + Website Copywriting

FULL-FUNNEL

WEBSITE

BLOG

APPLY NOW

It’s time to take organic content marketing seriously with professional, human-first website copy, blog content that boosts your SEO performance, a free resource your audience craves, and an email sequence that nurtures them toward the sale.

Traffic & Keyword Metrics + Report Card

SEO-Optimized, Conversion-Focused Copy for Website, Blogs, Lead Magnet (Opt-In), and Email Nurture Sequence

Typically 16-week turnaround

• Establish your content marketing funnel from beginning to end

• Meet your dream clients on search results and lead them to their best ‘yes’

• Organically build your email list so you can more deeply engage with new leads

This service is for you if you’re ready to:

Done-for-you full-funnel organic content marketing copy - from website to blog to opt-in to email nurture sequence. You’ll walk away with an SEO-optimized, conversion-focused website, keyword-optimized blog posts, opt-in copy for your freebie incentive, and a 5-email welcome and nurture sequence.

STARTING AT $5,000

SEO Starter Stack | Full-Funnel Copywriting

FULL-FUNNEL

WEBSITE

BLOG

Letting your brand messaging play on the page, adding your unique voice and flair to the conversion-focused, SEO-optimized, audience-tailored content already there.



Copywriting & Creative

Taking my insights and data and mapping them to the page, using conversion copywriting structures that move more people toward the right ‘yes’ for them.


Wireframing + Pre-writing

Identify what your audience is searching for and what words they’re using to find you ( and companies like yours) so we can get you found on search results.

SEO + Keyword Research

Understand what customers care about and what words they use so we can speak their language as we craft your unique message. 

Voice-of-Audience Research

Identify what messages are already working (or completely broken) for you and your competitors so we can fill in the messaging gaps. 

Message Mining & Industry Research

my process

Every entrepreneur, industry, and audience is different, but my website and blog copywriting process is the same.

What Makes B+B Different

Erin Alexander, Product Powerhouse

"I hired Kaylan to take my messy ideas and turn them into structured and strategic pieces of content (blog posts and podcast episodes) so they were more effective. Since we started working together, my weekly podcast downloads have doubled!" 

"My weekly downloads have doubled!"

Shaina Longstreet, Dawn & Delight

"She took the time to get to know my own personal writing style, the way I phrase things, and the cadence to my writing and then applied her detail-oriented, research-driven approach to it. She’s a gem to have in your back pocket and on your team!"

"Kaylan is my word wizard!"

Makena Delaney, The Carlyle Creative

"One thing that’s super fun about Kaylan’s copy is also the way it just JUMPS off the page- she knows how to write copy in a way that’s gonna look beautiful and engaging in a design. They aren’t just flat words on a page that I have to bring to life." 

"I seriously can't imagine my business without her."

kind words