From Designer to E-Commerce Educator: How Erin’s Content Strategy Helped Her Pivot

Holistic growth. Authentic connections. Making a difference in the entrepreneurial landscape.

It takes an incredibly ambitious, talented, and people-focused kinda gal to inspire thousands of people every single week through one podcast episode (and some fun reels, too!) — and that’s exactly the kind of person Erin of Product Powerhouse is. My partnership with Erin began when she recognized her innate talent of coaching, inspiring, and teaching, and she wanted to go all in!

Erin was mostly known in her industry as an extremely talented Shopify designer, and while she loved client work her passion was educating and inspiring. So, we collaborated to help Erin kickstart her pivot from designer to e-commerce educator with an audience-focused, SEO-researched content strategy.

For Erin, it was about so much more than just numbers — it was all about transforming her primary role and amplifying her passion. Here’s how our content strategy helped Erin pivot from a Shopify designer-only to the go-to e-commerce educator, and, in the process, doubling her podcast downloads.

Stepping Into Her Role As E-Commerce Educator

Erin, already a recognized name in Shopify web design, wanted to step into something much deeper — becoming an educator for budding e-commerce business owners and empowering them to build their own success stories. She wanted to transition the bulk of her working hours from direct client work, so she could amplify her innate love for educating, coaching, and inspiring others. The goal wasn’t merely about personal growth—it was to position herself as a trusted beacon of knowledge in the e-commerce landscape.

But, the transition wouldn’t be easy. She had to start creating more content that was deeper, richer, and more expansive than ever before. With multiple roles to juggle, she often found herself overwhelmed, primarily when it came to strategizing content that elevated her SEO game, catered to her podcast fans, and resonated with her blog audience.

Crafting a Tailored Blueprint for Erin’s Content Strategy

Before coming up with a game plan, understanding Erin’s audience inside-out was my first (and highest) priority! With intensive SEO research and analysis of her current content performance, we pinpointed exactly what her community sought.

Erin’s strengths, combined with a meticulously crafted, SEO-optimized strategy, led to a content plan that wasn’t just functional—it was transformative. From creating in-depth podcast outlines to converting those into SEO-rich blog posts, every step was a step closer to her new identity.

Audience + SEO-Focused Research for Erin’s Content Strategy

Creating content that resonated with Erin’s new role, while being podcast-friendly and connecting with her audience, was a labor of love for sure. Through exhaustive research, including diving into Erin’s previous podcast episodes and marrying it with her personal insights, we developed content that struck a chord every time.

Before we could outline a path forward, we needed to understand Erin’s audience truly. That meant diving deep into SEO research, dissecting her most successful content, and understanding what her community was genuinely seeking.

The magic was in merging Erin’s strengths with SEO-centric strategies. We meticulously developed a content approach, rooted in SEO insights, and supported her every step of the way. From creating exhaustive outlines that she could smoothly turn into podcast episodes to reshaping those recordings into SEO-friendly blog posts – it was a complete collaborative effort.

Content Strategy for Product Powerhouse

We created content that spoke to her audience’s marketing frustrations, design challenges, inflation concerns and eased economic uncertainty, DIY support, and self care insights. We also took Erin’s insights and built content around the stages of growing an ecommerce business, helping her people approach analytics in a friendly way,   easily master goal setting, make DIY more approachable, ways to go social-free (because we know a lot of ecommerce owners have families and want to be more present),  give insights about the future, how to navigate customer service, and so much more!

Erin’s Feedback for Her Custom Content Strategy

The tangible increase in podcast downloads was a clear metric of our success, and Erin was so excited that her “weekly podcast downloads have significantly increased, we’ll probably hit 1000/week by the next episode!”

Additionally, Erin said her content strategy:

• Saved her “HOURS of work each week to prepare each episode”
• Helped her “always feel so much more prepared to record an a podcast episode”
• Got her excited about how I wrote “very in-depth episodes/blog posts for me. Better than I could do on my own”

She said, “Kaylan is an integral part of my podcasting and blogging process. She saves me a ton of time by writing outlines for my podcast topics and then gives me spaces to record and add my thoughts and expertise without having to do a ton of extra time. Then she helps me turn those into full fledged blog posts that help bring in SEO traffic. Since Working with Kaylan I have seen my podcast downloads consistently grow week over week.”

What’s Next for Product Powerhouse

Erin’s growth as an industry educator is such amazing proof of the power of content crafted with purpose. Today, she’s more than just an expert in her field; she’s an industry touchstone, guiding e-commerce business owners towards success, work-life harmony, and empowering them to fulfill their dreams while nurturing their families! Go, Erin!!