Humans like you doing good in the world for other humans deserve wild success. So, I take a holistic approach to marketing, putting your people first to craft audience-focused brand messaging and organic marketing strategies.
(even in a crowded market).
With marketing that matters, you can keep doing your good work
Brand Messaging, Organic Marketing, & Conversion Copywriting
Organic marketing focuses on building a solid foundation of authority, value, and connection for your brand to connect with your ideal audience and grow sustainably, long term.
03 / Organic content marketing
Your brand’s message isn’t just what you say — it’s how you make your audience feel. It’s the narrative thread woven through every piece of content your brand ever creates.
02 / brand messaging strategy
At the heart of every successful marketing strategy is a crazy deep understanding of your target audience — their problems, goals, fears, dreams, and the language they use to talk about it.
01 / Voice of Customer Research
Okay, so I oversimplified just a bit. But that’s it right there. Yes, there are more businesses online now than ever before, but that doesn’t mean there isn’t room enough! Marketing today requires hyper-focus on a flywheel of audience insights, brand messaging, and consistent content strategy.
Yes, you can grow your business just by doing really great, meaningful marketing.
Meaningful marketing isn't just about reaching people — it's about resonating with them. My bespoke approach marries your audience’s voice, pain points, and goals with your voice to create brand messaging and marketing strategies that build your authority and lead your audience to the best solution for them.
Meaningful marketing is built on genuine, lasting connections
If your head is slowly nodding, that’s great! Now we can start blaming that lackluster brand message and inconsistent strategy (it’s always so nice to have a scapegoat).
Find yourself jumping on every marketing trend without a clear plan
Are tired of the social media hustle and crave some marketing stability
Feel like you are being overshadowed and drown out by your competition
Aren’t seeing continued growth, even though you know you have a solid offer
Are seeing low engagement and conversion rates, even though traffic is high
Regularly receive feedback that your audience or clients don't fully grasp the value you provide
Notice that existing customers or followers are less engaged or not returning as frequently as before
It’s time for us to team up if you:
Is it time to revisit the way your marketing shows up for your people?
I’m Kaylan, the gal behind Bushel & Bunch. B&B began from my passion for genuine, human-driven storytelling and the need to always be chasing after crazy fun goals. I’ve seen so many entrepreneurs get trapped focusing on metrics, “going viral”, and fleeting trends, always thinking that if they just put out more content they’ll see a surge in growth. It never comes, but the end result is always the same — an insane, business-jeopardizing bout of burnout.
Now, there are more businesses than ever before online — but that doesn’t mean there isn’t enough market share for all of us! It just means that now, more than ever before, it is crucial for brands to be strategic, intentional, and relentless with their brand messaging. It needs to shape the way we show up from search results to inbox hello and everything in between.
This is my passion — making sure your voice speaks directly to the people who need you and are looking for you. Why? Because, honestly, I want nothing more than you to be able to keep on keeping on. Your purpose matters to your people, and I want to see you fulfill it.
Real humans deserve real, lasting relationships with your brand
Dawn & Delight
"She took the time to get to know my own personal writing style, the way I phrase things, and the cadence to my writing and then applied her detail-oriented, research-driven approach to it. She’s a gem to have in your back pocket and on your team!"
Shaina Longstreet
PRODUCT POWERHOUSE
"I hired Kaylan to take my messy ideas and turn them into structured and strategic pieces of content (blog posts and podcast episodes) so they were more effective. Since we started working together, my weekly podcast downloads have doubled!"
Erin Alexander
THE CARLYLE CREATIVE
"One thing that’s super fun about Kaylan’s copy is also the way it just JUMPS off the page- she knows how to write copy in a way that’s gonna look beautiful and engaging in a design. They aren’t just flat words on a page that I have to bring to life."
Makena Delaney
BUSINESS NAME
"Danish marzipan I love pastry candy candy canes dessert ice cream. Oat cake sugar plum pastry lemon drops gummi bears pie carrot cake shortbread. Jelly-o soufflé topping ice cream biscuit. Soufflé soufflé soufflé sugar plum cake marshmallow."
Jane Doe
BUSINESS NAME
"Danish marzipan I love pastry candy candy canes dessert ice cream. Oat cake sugar plum pastry lemon drops gummi bears pie carrot cake shortbread. Jelly-o soufflé topping ice cream biscuit. Soufflé soufflé soufflé sugar plum cake marshmallow."
Jane Doe
K Made design co.
You leave with so much more than just website copy - everything is so personalized and thorough from your brand messaging to your audience analysis to your content strategy. If you have goals to meet in your business and don't know how your current marketing is going to get you there, Kaylan is the GOAT!
Karlie Svebakken
THE CARLYLE CREATIVE
"One thing that’s super fun about Kaylan’s copy is also the way it just JUMPS off the page- she knows how to write copy in a way that’s gonna look beautiful and engaging in a design. They aren’t just flat words on a page that I have to bring to life."
Makena Delaney
Product powerhouse
"I hired Kaylan to take my messy ideas and turn them into structured and strategic pieces of content (blog posts and podcast episodes) so they were more effective. Since we started working together, my weekly podcast downloads have doubled!"
Erin Alexander
Dawn & Delight
"She took the time to get to know my own personal writing style, the way I phrase things, and the cadence to my writing and then applied her detail-oriented, research-driven approach to it. She’s a gem to have in your back pocket and on your team!"
Shaina Longstreet
Business Tips
Organic marketing
Brand Messaging
Learn how to create marketing that matters
And by genuine I mean it mirrors your core values, resonates with actual real-life humans, and features a brand voice that is unmistakably YOU — no imitations, no facades. Download my most comprehensive resource yet, the Brand Messaging Blueprint, designed to help small businesses create guidelines for communication that fosters trust and builds lasting relationships, rather than just transactional interactions.
Wondering how to come up with brand messaging that actually feels genuine and real?
Brand Messaging Blueprint
